Tech Week Campaign

Leading the marketing and creative design for Business Launchpad’s Tech Week Challenge Event was an enriching experience, deepening my understanding of the creativity needed to launch a successful campaign.

Assigned with the task of rebranding the marketing materials for this second time offering of this event, my focus was on designing a dynamic carousel. Our team collectively aimed to infuse the brand with an energetic, youthful, and 'breaking barriers' essence. To further engage the audience, I proposed a 4-week challenge, offering insights into various creative facets and encouraging participants to enrol in the programme upon challenge completion.